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Hardly any consumers have ever complained that the companies they purchase from aren't shady and deceitful enough. No one has ever said, 'I trust this brand because its parent company is really good at lying to me and burying all of its mistakes” digitalmarketinginternshipcourse.com On average, a customer needs to read 10 reviews before they trust a company. So leverage the power of recommendations by displaying unedited positive reviews prominently on your website, sharing positive feedback across your social media channels, and responding to positive reviews (and negative, for that matter!) quickly and professionally to build a healthy reservoir of trust